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Communication de conférence

Project marketing : clarification of a concept and basis for theory building

in 6th International IMP Research Seminar on International Marketing, Milan, Italy, September 24-25, 1990

Bansard, Denis (1960-....) ; Cova, Bernard (19..-....) ; Salle, Robert (19..-....) ; Annual Conference of Industrial Marketing and Purchasing (IMP) Group. 6th, Milan, Italy, September 24-25, 1990

IMP Group, Industrial Marketing and Purchasing Group - 31 p.


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