Take the Opportunity to Pilfer a Goat : Lessons from Gieves & Hawkes | Heine, Klaus
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Chapitre

Take the Opportunity to Pilfer a Goat : Lessons from Gieves & Hawkes

in Market Entry in China: Case Studies on Strategy, Marketing, and Branding

Heine, Klaus ; Kübrich, Katharina ; Chung, Jaihak

Prange, Christiane. Directeur de publication

Springer 2016 - 107-120 p.


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