Follow me on dead media : Analog Authenticities in Alternative Skateboarding Scene | Rokka, Joonas
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Chapitre

Follow me on dead media : Analog Authenticities in Alternative Skateboarding Scene

in Advances in Consumer Research Volume 42

Rokka, Joonas ; Rousi, Pekka ; Vessi, Hämäläinen

Cotte, June. Directeur de publication ; Wood, Stacy. Directeur de publication

Association for consumer research 2014 - 757-757 p.

While the digital media has become omnipresent in the contemporary society, this research takes a closer look on an unexpected trend: why some consumers and subcultures turn to analog media instead? Insights are offered from an unlikely context: alternative skateboarding scene in Helsinki.


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