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The new business road test : what entrepreneurs and executives should do before writing a business plan
Financial Times Prentice Hall - 2010 - 1 vol. (xviii-315 p.)
A pour autre édition sur un support différent : The new business road test
Road test your new business idea. My opportunity : why will or won't this work?. Will the fish bite?. Is this a good market?. Is this a good industry?. How long will your advantage last?. What drives your entrepreneurial dream?. Can you and your team execute?. Your connections matter: which matter most?. Putting the seven domains to work to develop your opportunity. What to do before you write your business plan. Toolkits for your road test. How to learn what you don't know you don't know. ... Market analysis worksheet. Industry analysis checklist. Determining the viability of your business model. Do-it-yourself marketing research for your new business road test. Evidence-based forecasting. Getting help with your road test. Lire la suite