Livre

Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage

Gupta, Anil K. (1949-....). Auteur ; Wang, Haiyan. Auteur

Jossey-Bass - 2009 - 1 vol. (XVI-254 p.)

China and India : four stories rolled into one. Think China and India, not China or India. Megamarkets and microcustomers : fighting for local market dominance. Leveraging China and India for global advantage. Competing with dragons and tigers on the global stage. The war for talent : dealing with scarcity in the midst of plenty. Global enterprise 2020.