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Business-to-business marketing : strategies and implementation
Palgrave Macmillan - 2003 - 1 vol. (xviii, 469 p.)
"This book is an adaptation of a successful French text, which is itself now into its second edition. The text is designed specifically for those students taking a business-to-business marketing or industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough knowledge of how business-to-business markets operate. A major strength of this text is the European perspective it offers. It is an academically rigourous text, with strong pratical
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application, that has been tried in a variety of business settings..."
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