Becoming customers : the value of ethnographic research | Auriacombe, Brigitte (1962-....)
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Becoming customers : the value of ethnographic research

in Ambition, the monthly magazine of the AMBA,

Auriacombe, Brigitte (1962-....) ; Rokka, Joonas

Brigitte Auriacombe and Joonas Rokka discuss the value of emlyon business school's longstanding research partnership with Club Med - for students, academics and the renowned holiday company.


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