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Turism Kriises: Mis on innovaatilise mõtlemise lähtepunkt? = Tourism in Crisis: What is the Starting Point for innovative Thinking?
in Turundus, 3/2021
While many hotels and tourist companies are stuck with undifferentiated product and service offerings, especially in difficult economic times, theyneed to be even more innovative. However, competition hasshiftedfrom functional to symbolic and emotional benefits.
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