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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Cambridge University Press - 2020 - 1 volume (288 p.)
Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners