Exploring the Effectiveness of Storytelling in Buyer–Seller Interactions : A Mixed-Method Study | Bowen, Melanie
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Communication de conférence

Exploring the Effectiveness of Storytelling in Buyer–Seller Interactions : A Mixed-Method Study

in National Conference in Sales Management, Norfolk, Virginia, March 29th - March 31st, 2023

Bowen, Melanie ; Lai-Bennejean, Christine ; National Conference in Sales Management. 2023, Norfolk, Virginia, March 29th - March 31st, 2023

NCSM 2023 - 19-21 p.


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