Understanding the shopper journey for improving customer experience : A multi-method field work in grocery retail | Grosso, Monica (19..-....)
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Understanding the shopper journey for improving customer experience : A multi-method field work in grocery retail

in 28th RARCS, Baveno, Italy, July 23-26, 2022

Grosso, Monica (19..-....) ; Miniero, Giulia ; Castaldo, Sandro ; RARCS. 28th, Baveno, Italy, July 23-26, 2022

Recent Advances in Retailing and Consumer Science 2022


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