The effect of greenwashing within the luxury fashion sector on consumers' brand avoidance | Atwal, Glyn
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Communication de conférence

The effect of greenwashing within the luxury fashion sector on consumers' brand avoidance

in 1st ISLUX Meeting, Paris, France, March 7, 2024

Atwal, Glyn ; Guzzetti, Alice ; Heine, Klaus ; ISLUX Meeting (Managing Luxury in the Circular Economy). 1st, Paris, France, March 7, 2024

EDC Paris Business School 2024


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