Consumer Insight : Circularity, Sustainability, and Made in the Alps | Rinallo, Diego
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Consumer Insight : Circularity, Sustainability, and Made in the Alps

Rinallo, Diego ; Pizzetti, Marta ; Gruber, Verena ; Leite Farias, Miriam

Interreg Alpine Space programme 2024 - 84 p.

Consumers can drive the market to support circular, sustainable value chains in the Alpine textile sector, disrupted by globalization. While people do not tend to immediately associate the Alps and textile products, the “place brand” is strongly positive. Critical views against the current globalized textile chains and a willingness to buy local, artisanal, and environmentally friendly products are widespread phenomena, providing an encouraging outlook for the promotion of Alpine textile ... products.

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