Organizing and integrating marketing and purchasing in business markets : An introduction to the special issue, issues and implications | Ivens, Björn Sven
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Article

Organizing and integrating marketing and purchasing in business markets : An introduction to the special issue, issues and implications

in Industrial Marketing Management, 38 (8)

ISSN : 0019-8501

Ivens, Björn Sven ; Pardo, Catherine (19..-....) ; Tunisini, Annalisa

Voir la revue «Industrial Marketing Management»

Autres numéros de la revue «Industrial Marketing Management»

The article is the introductory paper to the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets”. It analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It introduces the different contributions to the special issue and draw some reflections on further research steps.


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