Regional affiliations : Building a marketing strategy on regional ethnicity | Dion, Delphine
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Chapitre d'ouvrage


Regional affiliations : Building a marketing strategy on regional ethnicity


in Marketing Management: A Cultural Perspective

by Dion, Delphine ; Sitz, Lionel (1981-....)

Peñaloza, Lisa. Directeur de publication ; Toulouse, Nil. Directeur de publication ; Visconti, Luca M.. Directeur de publication

Published by Routledge 2012 - 60-77 P. - In anglais



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