Internal aspects of Key Account Management : A resource based theoretical framework and some experts' insight | Niersbach, Barbara
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Communication de conférence

Internal aspects of Key Account Management : A resource based theoretical framework and some experts' insight

in 5th International Conference on Business Market Management (BMM2011), Tampere, 18-20 May 2011

Niersbach, Barbara ; Pardo, Catherine (19..-....) ; Ivens, Björn Sven ; International Conference on Business Market Management (BMM). 5th, Tampere, Finland, 18-20 May 2011

2011


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