Article

Geared for Growth Business Models in Emerging Economies

in Effective executive,

ISSN : 0972-5172

Lipuma, Joseph ; Moore, Rickie (1963-....)

Firms are today challenged to revisit their business models and innovate and reinvent them in order to create more long-term and sustainable value. Innovating and reinventing a firm's business model could mean innovating and reinventing its fortune.


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