Opportunities for luxury entrepreneurship in China | Heine, Klaus
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Opportunities for luxury entrepreneurship in China

in The African Business Review,

ISSN : 1111-1111

Heine, Klaus

In this article, Klaus Heine, Professor of Luxury Management at EMLYON Business School discusses new opportunities for entrepreneurs in the luxury segment. Major drivers for luxury entrepreneurship include the changing consumer preferences in China for example, which is a representative model for many other emerging economies, and the growing concerns of the sustainability movement. Professor Klaus Heine argues that the global successes of luxury brands jeopardize their future successes, ... thereby creating opportunities for entrepreneurs worldwide.

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