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Article
Introduction: Social media marketing and luxury brands
in Journal of Global Fashion Marketing, 5 (3)
ISSN : 2093-2685Voir la revue «Journal of Global Fashion Marketing»
Autres numéros de la revue «Journal of Global Fashion Marketing»
This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.
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