/5
0 avis
Article
Les garanties de service : une analyse rétrospective des pratiques d'affaires
in Gestion, revue Internationale de gestion, 28 (4)
ISSN : 0701-0028Autres numéros de la revue «Gestion»
The guarantee offered to the customers, in order to avoid the possibility which a product does not function as envisaged, has constituted, for several decades, a great part of the total offering from several manufacturing companies. The guarantee attached to the product gives a significant value in the eyes of the customer, especially when the offer on the market is relatively similar, of a product to the other. A solid guarantee can become a major element of differentiation for a
...
company.
Lire la suite
Chargement des enrichissements...