Partnering with the unfamiliar : lessons from the case of Renault and Nissan

in Business strategy review, 13 (2)

ISSN : 0955-6419

Gomez, Pierre-Yves (1960-....) ; Korine, Harry ; ASAKAWA, Kazuhiro

Voir la revue «Business strategy review»

Autres numéros de la revue «Business strategy review»

Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can – if they put the formation of a successful alliance at the centre of their strategies.

Chargement des enrichissements...