"Pushing the Scene" : Tensions and Emergence in an Accelerated Marketplace Culture

in Advances in Consumer Research Volume 39

Hietanen, Joel ; Rokka, Joonas ; Roman, Risto

Ahluwalia, Rohini. Directeur de publication ; Chartrand, Tanya L.. Directeur de publication ; Ratner, Rebecca K.. Directeur de publication

Association for consumer research 2011 - 676-676 p.

We consider how contemporary marketplace cultures emerge and unfold in the accelerated tensions of cultural capital and the proliferation of access through digitalization and the global reach of the internet. Our context is the negotiation between producers/consumers in the emergent and vibrant scene of an electronic music genre called dubstep.

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