Self-Transformation and Performativity of Social Media Images

in Advances in Consumer Research Volume 43

Rokka, Joonas

Diehl, Kristin. Directeur de publication ; Yoon, Carolyn. Directeur de publication

Association for consumer research 2015 - 111-116 p.

This paper investigates how self-reflecting digital images entail performative agency and act as self-shaping devices with multiple generative effects. By way of critical assessment and empirical examination of consumer-produced social media images of champagne consumption, I map out the multitude of potentialities these images open up for self-transformation.

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