Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

in The Conversation,

Rokka, Joonas ; Airoldi, Massimo

The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest our information, divide us into homogenous groups and send targeted messages in ways that are far beyond anything imagined even a decade ago.

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