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Performativity as ongoing journeys : Implications for strategy, entrepreneurship, and innovation
in Long Range Planning, 51 (3)
Voir la revue «Long range planning»
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For the most part, strategy, entrepreneurship, and innovation have been researched and practiced from a representational position. In this paper, we make a case for taking a performative turn. Strategists, entrepreneurs, and intrapreneurs are embedded-embodied actors who engage in material-discursive practices in their attempts at constituting phenomena. Overflows, which are inevitable given dispersion of agency, give rise to matters of concern for multiple stakeholder groups. Settlements
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between stakeholders are temporary, as phenomena will be de-constituted when constitutive arrangements change. Consequently, the projects and initiatives that strategists, entrepreneurs, and intrapreneurs undertake are best seen as ongoing journeys.
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