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Communication de conférence

Addicted to Consumers

in 10th EIASM Interpretive Consumer Research Workshop, Lyon, France, May 9-10, 2019

Cayla, Julien ; Auriacombe, Brigitte (1962-....) ; Rokka, Joonas ; European Institute for Advanced studies in Management (EIASM) Interpretive Consumer Research Workshop. 10th, Lyon, France, May 9-10, 2019

EIASM, European Institute for Advanced Studies in Management - 2019