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Build a Brand to Change your World : A Step-by-Step How-to Guide for Building High-end Cultural & Creative Brands
Upmarkit 2020 - 311 p.
Entrepreneurs never just create a business – to succeed, they need to create a brand at the same time. This book is a step-by-step how-to guide for the entire brand-building process – to create a powerful brand from scratch or to rethink your existing branding strategy. Based on the Brand-Building Canvas and a modular system of related brand-building templates, it gives an overview of all the branding tools and concepts needed to build a strong brand. It takes you on a ride from brand vision to
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mission, from brand spirit and philosophy, brand ethics and values to brand culture, personality and brand lifestyle. You will learn how all the brand identity elements are related and how to practically apply them to your brand – with the help of best-practice examples and case studies, hands-on how-to guides, checklists, summaries of success factors and overviews of the major strategic options that you have at different stages of the brand-building process.
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