Home Is Where the Money Is : Financial Consumption in Global Mobility | Minina Jeunemaître, Alisa
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Home Is Where the Money Is : Financial Consumption in Global Mobility

in Advances in Consumer Research, Volume 43, New Orleans, Louisiana, 1-4 October, 2015

Minina Jeunemaître, Alisa ; Advances in Consumer Research. Volume 43, New Orleans, Louisiana, 1-4 October 2015

Association for consumer research 2015 - 393-398 p.

"Prior studies argue that global mobility destabilizes consumers’ sense of home by uncoupling it from particular local settings. This paper extends existing research by showing how globally mobile consumers express their sense of home through financial consumption and develop a set of financial consumption practices as an answer to the demands of their mobile lifestyle. This way, financial consumption can serve as a grounding mechanism, anchoring an individual in a particular location by means ... of economic capital."

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