Communication de conférence

Business-to-business selling through a practice lens : Reconciling the different perspectives of the selling phenomenon

in 6th Industrial Marketing Management Summit, Bamberg, Germany, 19-20 January, 2023

Chambost-Guigard, Laure ; Lai-Bennejean, Christine ; Pardo, Catherine (19..-....) ; Vanheems, Régine (19..-....) ; Industrial Marketing Management Summit. 6th, Bamberg, Germany, 19-20 January, 2023

University of Bamberg 2023


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