On the Interaction Between Television and Branded Search Advertising and Its Implications for Real-Time Syncing | Guitart, Ivan
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Communication de conférence

On the Interaction Between Television and Branded Search Advertising and Its Implications for Real-Time Syncing

in 45th ISMS Marketing Science Conference, Miami, Florida, USA, June 8-10, 2023

Guitart, Ivan ; Hervet, Guillaume ; ISMS Marketing Science Conference. 45th, Miami, Florida, USA, June 8-10, 2023

INFORMS 2023


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