“I would rather tear my own hair out” – lived experiences of exercise haters | Mikkonen, Ilona
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“I would rather tear my own hair out” – lived experiences of exercise haters

in Consumer Culture Theory Conference, San Diego, California, USA, July 11-13, 2024

Mikkonen, Ilona ; Vicdan, Handan ; Consumer Culture Theory Conference (Welcome to San Diego!). San Diego, California, USA, July 11-14, 2024

Consumer Culture Theory Consortium 2024

This research explores the experiences of self-identified exercise haters in a culture that values physical activity as a moral obligation. It provides insights into understanding exercise aversion by identifying three denigrating discourses (hyperbolic vitriol, rejection of exercise-enjoyment fallacy, and physical-intellectual dichotomy) and two aversion modes: reluctant compliance and resistant confrontation.


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