Influencer Marketing : Understanding value creation and value destruction of an eco-system | Arrivé, Sandra
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Communication de conférence

Influencer Marketing : Understanding value creation and value destruction of an eco-system

in 53rd Annual Conference of the European Marketing Academy, Bucharest, Romania, May 28th-31st, 2024

Arrivé, Sandra ; Minina Jeunemaître, Alisa ; Annual Conference of the European Marketing Academy. 53rd, Bucharest, Romania, May 28th-31st, 2024

EMAC, European Marketing Academy 2024


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