An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect | Min, Junhong
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Communication de conférence

An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect

in AMA Summer Academic Conference, Chicago, USA, 09-14 August, 2022

Min, Junhong ; Monte, Matthew ; Dalman, M. Deniz ; AMA, Summer Academic Conference (Light in the Darkness: Marketing's Role in Driving Positive Change). Chicago, USA, 09-14 August 2022

AMA, American Marketing Association 2022


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