The role of brand anthropomorphism on ethical judgment : The moderating influences of failure type and loneliness | Dalman, M. Deniz
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Communication de conférence

The role of brand anthropomorphism on ethical judgment : The moderating influences of failure type and loneliness

in 10th EMAC Regional Conference, Saint Petersburg, Russia, September 25-27th, 2019

Dalman, M. Deniz ; Min, Junhong ; EMAC Regional Conference (nnovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives). 10th, Saint Petersburg, Russia, September 25-27th, 2019

EMAC, European Marketing Academy 2019


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