Article

Customer Centricity in the Digital Age

in MIT Sloan Management Review, 60 (4)

Latinovic, Zoran ; Chatterjee, Sharmila C.

Voir la revue «MIT Sloan Management Review»

Autres numéros de la revue «MIT Sloan Management Review»

AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.


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