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BMW’s Car-Sharing Services in China and Germany using Service Innovation
in 9th International Scientific and Expert Conference TEAM, Novi Sad, Serbia, 10-12th October, 2018 International TEAM Society 2018 - 175-180 p.
Today, demands in the automotive industry are at an all-time high with innovation playing a vital part. New concepts are shaped by creating significant structural changes in the business with environmental concerns playing a major role. This paper will provide insights into the opportunities and perspectives of BMW's processes to utilize service innovation for the development of pioneering business models such as car-sharing in the German and Chinese market. The obtained data analyses BMW
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Germany and BMW China standpoints on service innovation, and its practicality on the matter of car-sharing. Further, in a more detailed analysis, this research will demonstrate the differences of opinions about innovative means in the two countries showing specific alterations. Regarding BMW's car sharing model, its on-the-rise business indicates a lot of potential and room for the future; thus profound implications on the subject have been utilized in determining whether this may very well be the case.
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