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Article
Mundane resistance as a set of sensemaking/giving processes
in Finanza Marketing e Produzione, 27 (4)
ISSN : 1593-2230Voir la revue «Finanza Marketing e Produzione»
This research examines discursive manifestations of “mundane resistance». It uncovers the commonplace representations and social groupings used by consumers and presents resistance as a set of sensemaking and sensegiving processes. Finally resistancescape is discussed to apprehend the complex relationships consumers have with the market.
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