Article

Embodied ethnicity : the ethnic affiliation grounded in the body

in Consumption Markets and Culture, 14 (3)

ISSN : 1025-3866

Sitz, Lionel (1981-....) ; Dion, Delphine (19..-....) - professeur en Marketing ; Rémy, Eric

Voir la revue «Consumption Markets and Culture»

Drawing on cultural phenomenology, this article extends literature on ethnicity by investigating its embodied dimensions and by studying infra-national referents (e.g. regionalism in France). Findings show the central role of embodiment in ethnicity. Three dimensions of ethnicity are outlined: embodied ethnicity (being in the world), embodied ethnic imaginary (remembering being-in-the-world) and embodied ethnic interactions (being-in-the-world with others). This analysis extends the ... postassimilastionist model by adding an embodied dimension, highlights the specificities of local ethnicity, and questions the concept of the habitus.

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