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Revisiting Entrepreneurial Risk Taking : Combined Effects of Cognitive Heuristics
in Academy of Management Annual Meeting Proceedings, 2010 (1)
ISSN : 2151-6561Voir la revue «Academy of Management Annual Meeting Proceedings»
The article examines ways in which new information about a new venture project influences the risk perceptions associated with the project and the decision to join it. The authors suggest that alterations in the framing of available data about a venture creation project change risk perceptions linked to the project, people's willingness to join the project and begin the venture. Availability and anchoring are cited as heuristics through which additional information about a new venture can bias
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risk perceptions and decision making. The authors also discuss how intuitive thinking may actually result in biased estimates that are subsequently used as a basis in decision making.
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