Revisiting Entrepreneurial Risk Taking : Combined Effects of Cognitive Heuristics | Dubard-Barbosa, Saulo (1980-....)
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Communication de conférence

Revisiting Entrepreneurial Risk Taking : Combined Effects of Cognitive Heuristics

in Academy of Management 70th Annual Meeting, Montréal, August 6-10, 2010

Dubard-Barbosa, Saulo (1980-....) ; Fayolle, Alain (1952-....)

2010 - 8 P.

This paper examines how new information about a new venture project affects the risk perceptions associated with the project and the decision to join it. More specifically, we suggest that changes in the framing of the available information about a venture creation project alter risk perceptions associated with the project and people’s willingness to join the project and start the venture.


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