Are private labels the same as brands? An investigation within the brand equity process | Grosso, Monica (19..-....)
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Communication de conférence

Are private labels the same as brands? An investigation within the brand equity process

Grosso, Monica (19..-....) ; Castaldo, Sandro ; Workshop on Trust Within and Between Organizations. 6th, Milan, Italy, June 14-15, 2012

EIASM, European Institute for Advanced Studies in Management 2012


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