Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain : A test on consumers’ reactions within the brand extension domain | Grosso, Monica (19..-....)
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Communication de conférence

Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain : A test on consumers’ reactions within the brand extension domain

Grosso, Monica (19..-....) ; Castaldo, Sandro ; European Marketing Academy Annual Conference ("Marketing to citizens : going beyond customers and consumers" ). 41th, Lisbon, Portugal, May 22-25, 2012

EMAC, European Marketing Academy 2012


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