Are private labels the same as brands? : A test on consumers’ preferences within the brand extension domain | Grosso, Monica (19..-....)
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Communication de conférence

Are private labels the same as brands? : A test on consumers’ preferences within the brand extension domain

Grosso, Monica (19..-....) ; Castaldo, Sandro ; American Marketing Association / American Collegiate Retailing Association First Triennial Conference ("Retailing in a Connected World"). 1st, Seattle, April 18-21, 2012

AMA, American Marketing Association 2012


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