Enhancing e-marketing opportunities through online information sharing : the role of initial trust and incentives | Grosso, Monica (19..-....)
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Communication de conférence

Enhancing e-marketing opportunities through online information sharing : the role of initial trust and incentives

in European Marketing Academic (EMAC) 40th Annual Conference, Lubijana, Slovenia, 24-27 May, 2011

Grosso, Monica (19..-....) ; Castaldo, Sandro ; Premazzi, Katia (19..-....) ; EMAC Conference (The Day After - Inspiration, Innovation, Implementation). 40th, Ljubljana, Slovenia, 24-27 May 2011

2011


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