Overcoming privacy concern and enhancing online information sharing : the role of initial trust and incentives | Grosso, Monica (19..-....)
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Communication de conférence

Overcoming privacy concern and enhancing online information sharing : the role of initial trust and incentives

in "The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare" : American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, Marriott Copley Place, August 13-16, 2010

Grosso, Monica (19..-....) ; Castaldo, Sandro ; Hofacker, Charles F. ; Premazzi, Katia (19..-....)

2010


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