Red Bull or Black Devil? | Phan, Michel (19..-....)
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Chapitre

Red Bull or Black Devil?

in Business Ethics and Corporate Social Responsibility

Phan, Michel (19..-....)

Griseri, Paul. Directeur de publication ; Seppala, Nina. Directeur de publication

Cengage Learning EMEA 2010 - 392-397 P.

This case study is about corporate social responsibility (CSR) and ethical issues raised by the marketing tactics used by Red Bull to market its product in the United States. It specifically focuses on distribution and communication issues. The case helps raise students' awareness and interests in ethical marketing and CSR. This case has been designed for undergraduate, MBA and other graduate students studying social marketing or CSR management. The case is intended for classroom discussion ... only.

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