How store attributes impact behavioral loyalty : Do different countries and categories follow the same loyalty building process? | Grosso, Monica (19..-....)
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Communication de conférence

How store attributes impact behavioral loyalty : Do different countries and categories follow the same loyalty building process?

Grosso, Monica (19..-....) ; Castaldo, Sandro ; 2014 Summer Marketing Educators'Conference. “Leveraging New Technologies to Create Value for Customers and Firms,” . 2014, San Francisco, CA, August 1-3, 2014

AMA, American Marketing Association 2014


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