Store loyalty development : a comprehensive model considering country and category based contingencies | Grosso, Monica (19..-....)
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Communication de conférence

Store loyalty development : a comprehensive model considering country and category based contingencies

Grosso, Monica (19..-....) ; Castaldo, Sandro ; 21st International Conference On Recent Advances In Retailing And Services Science. 21st, Bucharest, July 7-10, 2014

EIRASS, European Institute of Retailing and Services Studies 2014


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