How In-Store Attributes Impact Shoppers Store Loyalty : Do Different Countries and Categories Follow the Same Loyalty Building Process? | Grosso, Monica (19..-....)
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Communication de conférence

How In-Store Attributes Impact Shoppers Store Loyalty : Do Different Countries and Categories Follow the Same Loyalty Building Process?

in Shopper Marketing & Pricing Conference, Stockholm, May 8-10, 2014

Grosso, Monica (19..-....) ; Castaldo, Sandro ; Shopper Marketing & Pricing Conference. Stockholm, May 8-10, 2014

Stockholm School of Economics 2014


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