Value dimensions and relationship postures in dyadic "key relationship programmes" | Henneberg, Stephan
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Value dimensions and relationship postures in dyadic "key relationship programmes"

in Handbook of Strategic Account Management: A Comprehensive Resource

Henneberg, Stephan ; Pardo, Catherine (19..-....) ; Mouzas, Stefanos ; Naudé, Peter

Woodburn, Diana. Directeur de publication ; Wilson, Kevin. Directeur de publication

Wiley 2014 - 191-204 P.


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